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Vision Statement

“To improve the lives of everyone through flowers.”

Mission Statement

"Sharing the creative use of flowers through education, to bring joy and inspiration to all. "

We achieve this through:

• Welcoming everyone to our association, events and shows by removing barriers to access

• Sharing our artistry, creativity, skills, experience and innovation

• Encouraging creative use of flowers to aid mental health, well-being and social interaction

• Developing imaginative and accessible promotional programmes and publications

• Providing the highest quality educational and training schemes and upholding their quality

• Supporting opportunities to develop skills throughcompetitions and exhibitions at all levels

• Ensuring excellent organisational and commercial support for affiliated clubs and societies

• Establishing a culture where collaboration and sharing best practice is the norm

• Working closely with horticultural, trade and educational bodies with similar goals

• Continuous improvement to everything we do by embracing  incremental change

• Regular renewal of our representation and plans to capture new trends and voices

• Minimising our impact on the environment

Our Values

• Ensure a friendly welcome for all, that embraces equality and diversity

• Ensure open and positive behaviours at all times in delivering our goals

• Make full use of the knowledge, energy and commitment of all of our association’s members

• Seek positive environmental sustainability in all our activities